Missed calls, turned into booked jobs.
For DFW HVAC & plumbing shops · $900/mo, first month $450 · month-to-month, cancel any month
$500 setup, credited back in month 4 (waived for the first 2 shops)
- Web-lead replies
- Online booking
- Appointment reminders
- Review requests
- Monthly report
- Your own customers
What you get
01One plan, everything included
I set it up, run it and fix it. You answer the customers.
Missed-call text-back
Can’t pick up? The caller gets a text from your shop, so they’re more likely to wait for you. You still call them back.
Texting turns on once carrier registration is approved (can take several weeks). Until then, web-lead and after-hours replies, reminders and review requests go out by email. Booking and the monthly report work from day one.
After-hours replies
A web lead at 10 PM still gets an answer: by email from day one, by text once carrier registration is approved. The reply flags emergencies and can state your after-hours fee up front.
Online booking & reminders
Customers pick a time from their phone. Reminders aim to cut no-shows: by email from day one, by text once carrier registration is approved.
Review requests
After a job, the customer gets a short request for a Google review: by email from day one, by text once carrier registration is approved.
A monthly report
One plain-English page: calls, missed calls, web leads and bookings, and where they came from.
Your website, looked after
A mobile-first site that says what you fix and where. Hosting, fixes and updates included.
Your own customers
Not shared leads you pay for, like Angi or Thumbtack. Every lead is yours alone.
Your number
You keep your number. Missed calls just forward to a line I set up, and you can turn that off anytime.
Your site & data
Your site, domain and customer list stay yours. Booking and texting stop when you leave.
One plan
02Pricing, all terms on the page
The Lead System
$900/mo
- First month
- $450
- Contract
- Month-to-month, cancel any month
- Setup fee
- $500, credited back on your month-4 invoice
- Founding offer
- Setup fee waived for the first 2 shops
Cancel any month, just email me before your next billing date. There’s no cancellation fee, but if you leave before month 4, the setup fee isn’t credited back.
Included
- Missed-call text-back*
- Web-lead & after-hours replies, emergencies flagged*
- Online booking & reminders*
- Review requests*
- Monthly report
- Website, hosting, fixes & updates
* Texting turns on once carrier registration is approved (can take several weeks). Until then, these go out by email. Booking and the monthly report work from day one.
How missed-call text-back works
03Four steps
Step 01: A customer calls. You can’t pick up.
Your number rings like always. If nobody answers, the call forwards to a line I set up for your shop.
Step 02: They get a text from your shop.
A short text goes out in your shop’s name, in wording you approve before launch: “Sorry we missed you. What’s going on?”
Step 03: Their reply comes to you.
You see what they need, with emergencies flagged. After hours, the reply can state your after-hours fee up front.
Step 04: You call back, or they book.
Call them back like you always do, or they grab a time from the booking link. It all shows up in your monthly report.
Timing: Texting turns on once carrier registration is approved (can take several weeks). Until then, web-lead and after-hours replies, reminders and review requests go out by email. Booking and the monthly report work from day one. I handle the registration. There’s no fixed date for texting, since the carriers set the pace.
See what your customers would get
04Try the samples
These are samples I built for fictional DFW shops. Try booking a job or flagging an emergency to see what happens on your customer’s end.
Fictional demoFictional shop: Fernhatch Plumbing & Air
How a missed call becomes a booked job (demo) (opens in a new tab)
Follow one after-hours call from missed ring to booked repair, step by step.
Fictional demoFictional shop: Tillerow Plumbing
Plumbing shop sample site (demo) (opens in a new tab)
A plumbing site where customers book online or flag an emergency.
Fictional demoFictional shop: Kettlewood Air & Plumbing
HVAC shop sample site (demo) (opens in a new tab)
An HVAC and plumbing site with online booking and after-hours requests.
The sample sites and text threads on this page are demos for fictional businesses. No real customers or results are shown.
Questions
05Straight answers
No. It’s month-to-month and you can cancel any month, just email me before your next billing date. There’s no cancellation fee. The one thing to know: the $500 setup fee is credited back on your month-4 invoice, so if you leave before month 4, it isn’t credited. (For the first 2 founding shops the setup fee is waived.)
Yes, and it stays in your name. Missed calls just forward to a line I set up, and you can turn that off anytime.
You keep using ServiceTitan, Housecall Pro or Jobber; leads come to you by text/email alongside it. There’s no tested direct integration, so I’ll look at your setup first and tell you plainly how leads and bookings would reach you.
Online booking and the monthly report work from day one, and web-lead and after-hours replies go out by email from day one. Anything sent by text (missed-call text-back, text replies, reminders and review requests) turns on once carrier registration is approved, which can take several weeks. There’s no fixed date, since the carriers set the pace. I handle the registration.
No. The text-back sends a short message, in wording you approve before launch, like “Sorry we missed you. What’s going on?” Then you call them back like you always do.
$900/mo, month-to-month. Your first month is $450. There’s a one-time $500 setup fee, credited back on your month-4 invoice, and waived for the first 2 founding shops.
You do. Your site, domain and customer list stay yours. Booking and texting stop when you leave.
That’s the focus: independent HVAC and plumbing shops around Dallas–Fort Worth. If you run a similar home-service trade, ask me through the form.
06 · No cost, no obligation
Free missed-call check for your shop.
Request a check and I’ll call your shop line once to see what a customer gets.





